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Welcome to our brand identity guidelines and press materials page. We make these resources available for the convenience of our partners, press, and other organizations so that they may properly communicate the Novallier brand. If you find yourself struggling to follow this guide, are unsure if your communication best represents the Novallier brand, or require additional materials, please feel free to reach out to us for assistance. We're happy to help!
Note that by using these resources, you accept any usage limitations listed in our Privacy & Terms.
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These files are made available for the convience of our partners, press, and other organizations so that they may properly communicate the Novallier brand, provided usage is limited to that which is defined in our Privacy & Terms. The 'Novallier' logo and the 'Fox' brand mark (stylized fox looking up and to the left, incorporating a curving 'path' from the lower left to the tip of the nose, enclosed in a circle) are the copy-protected property and registered trademark of Novallier LTD.
Gala is a custom high-contrast icon set designed for Novallier, and like the design our website and materials, takes inspiration from the look and feel of Apple's 1984 Macintosh System 1.0 operating system and other classic graphical user interfaces of the early home computing years.
Our brand primarily makes use of two open source typefaces: the Now geometric and low contrast typeface (designed by Alfredo Marco Pradil), and the Open Sans humanist sans-serif typeface (designed by Steve Matteson and commissioned by Google). For minor stylized content we occasionally make use of the open source Inconsolata humanist monospaced font (designed by Raph Levien) - however this font is not to be used when representing the Novallier brand.
Now is a geometric and low contrast typeface with a bit of character. Now Typeface is an Open Source font.
Open Sans is a humanist sans-serif typeface designed by Steve Matteson, commissioned by Google and released in 2011. It is based on his previous Droid Sans design, designed for Android mobile devices, but slightly wider.
Inconsolata is an open-source font created by Raph Levien and released under the SIL Open Font License. It is a humanist monospaced font designed for source code listing, terminal emulators, and similar uses. It was influenced by the proprietary Consolas monospaced font, designed by Lucas de Groot, the proportional Avenir and IBM's classic monospaced Letter Gothic.
The Now (SIL Open Font License) and Open Sans (Apache License 2.0) typefaces and Inconsolata (SIL Open Font License) font are made freely available to the public for personal and commercial usage as defined by their respective open source licenses.
Colors have qualities which can elicit emotional responses from a viewer and can be a useful tool in conveying a message or idea. The colors of our palette were selected to help convey messages of creativity, flexibility, and accessibility. We believe these traits represent the personality of our team, our company, and how we strive to interact with our customers.
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